Following this point, Explora Films has decided on renewing its image with a new website and a more modern logotype; both of them made by the Spanish web-development company “Magnitude”.
Light is the main character in this new website. A clearer and cleaner appearance is provided by both the new colour scheme and the image style. These become an essential element of each section.
In regard to the content, the most basic sections remain in place but navigation has become easier and quicker thanks to a new functional design. Furthermore, the distribution department’s work is now highlighted in the new website as a key part in the company.
The new logotype adapts the essence of its predecessor while making it cleaner. It is a design based on minimal lines and a new corporate color: orange, replacing the former blue.
These changes represent a dedication to the renovation process of the company’s image.
It is a process where social networks play a fundamental role. Explora Films has an active public profile on Facebook and Twitter, where news about the company and the documentary sector is posted regularly. In addition, Explora manages its own Youtube channel with exclusive content and trailers from every production.
According to Carlos Sevillano, Explora’s general manager: “This new corporate image addresses the need to modernize our brand and, mostly, our letter of introduction to the world through our web page. We are truly convinced that our new online communication strategy will help us to strengthen Explora’s excellent image both in Spain and Worldwide”.
You can find the new web page at: